Samsung Galaxy S5 takes the Ice Bucket Challenge
Samsung has managed to turn the Ice Bucket Challenge movement into an advertising for the Galaxy S5. The latest video from the Korean manufacturer stars the Galaxy S5 getting soaked by iced water.
This is a way to tell the audience about Samsung’s rugged features, which do include water resistance. And of course, they throw in a punch to the HTC One M8, iPhone 5s and Nokia Lumia 930 by nominating them.
Opinion: While this seems like a cheap move for attention, Samsung did make a “generous donation” to the Motor Neurone Disease Association.
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